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FTC Personalized Pricing: What Your Data Could Cost You

Updated August 20, 2026 FTC personalized pricing scrutiny moved forward on August 19, 2026, when the Federal Trade Commission released a draft enforcement policy statement. The proposal targets situations where businesses use personal data to set individualized prices without adequate disclosure. The action does not ban personalized pricing nationwide. It signals how the FTC may…
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Personalized Pricing Crackdown: Stores Caught Spiking Fees

The Federal Trade Commission launched a massive personalized pricing crackdown today. Retailers secretly use your private data to inflate consumer costs. You might pay significantly more than the person next to you. Why the Personalized Pricing Crackdown Matters Regulators are alarmed by corporate greed and opaque pricing algorithms. Big box stores collect massive amounts of…